About Huawei RS
Roadshow program for Huawei that was designed to boost sales in trade. The roadshow visited different sales outlets each day and encouraged consumers to buy phones from the outlets in exchange for a redemption gift on the truck. The program covered 55 urban locations in 12 governorates reaching over 100,000 consumers.
Client
Huawei
Category
Roadshow
Duration
Over 2 Months
Governorates Covered
12
Number of Roadshows
55
Reach
110,000
Urban Locations Covered
55