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The Always DTD project was targeting menstruating females in Upper Egypt. A massively successful project where Intertrade has managed to visit more than 800,000 households in rural areas in Upper Egypt. The program was executed using over 100 reps. working over a period of 7 months; successfully reaching out for 500,000 target consumers where they were able to listen to the full brand’s message (1:1 education). Moreover, the program involved a significant involvement from UN Women where they provided most of the female reps. as part of their Future Entrepreneurs training program. Additionally, the program featured a mobile clinic (tent) where a doctor was available to educate females in Upper Egypt regarding personal hygiene and product benefits as well as answering any questions.