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Bonjorno has launched its new product “coffee mix” in 2015 which was promoted by conducting roadshows. The roadshows were conducted for 2 straight months in more than 13 governorates; covering over 250 villages and reaching over 500,000 consumers. Accordingly, by the end of 2015 Bonjorno was then sold to a leading multinational company. Furthermore, the program included auxiliary sales to ensure the coffee mix was available in all trade outlets.