About Bonjorno Roadshow
Bonjorno has launched its new product “coffee mix” in 2015 which was promoted by conducting roadshows. The roadshows were conducted for 2 straight months in more than 13 governorates; covering over 250 villages and reaching over 500,000 consumers. Accordingly, by the end of 2015 Bonjorno was then sold to a leading multinational company. Furthermore, the program included auxiliary sales to ensure the coffee mix was available in all trade outlets.
Client
Bonjorno
Category
Roadshow






Duration
2 Months

Governorates Covered
13+

Number of Roadshows
254 Days

Reach
508, 000

Villages Covered
254